Brief Three research

 

Colours: red, pink, purple and yellow - aimed at a predominantly female audience.

Call to action: 'WIN!', page numbers next to questions -intrigues people to read the stories.

Picture in the middle irrelevant to any of the articles - all photos next to articles are home photos but the middle is a studio taken photo of a stereotypically pretty girl (blue eyes, blonde hair, tanned, which teeth).

Rectangles with 'important' text in them - Yellow with red text to attract attention.

Preferred audience: women, middle aged (29-50).

Colours: Pink, orange and white. Establishes a clear branding which appeals more to women.

Rectangles with important information in them.

Call to action: '20% off figleaves lingerie' 'win a pram set worth £376' - appeals to the audience of 20-30 year old women and motivates them to buy it to get a discount on things they may wear or win things they may need.

Sans serif font.

Pram set links to story on celebrity mums.

Pictures relevant to the article.

Preferred audience: women aged 23-40

Photo of model which doesn't link to articles and then photos of women which are unprofessionally taken/home photos which link to the articles.

Preferred audience of middle aged women

Call to action; '24 puzzles with prizes!' '£1,000s to be won!'

Audience segments:

16-18:

Brief Three; research of front cover: Hello magazine

 

HELLO MAGAZINE

Brand identity: red logo, white font. hello in big, bold, sans serif font. Natalie in red dress, red bar at bottom. Everything is in rectangles, masthead in box, photos, text at the bottom on a rectagular bar.

Sympathy card makes people want to read the story - 'we were told only one twin would make it'.

'Time to celebrate for Kate' - makes people want to read on without telling them too, want to find why she is celebrating.

Aimed towards women: 2 stories on babies, story on marriage, story about the duchess.