Brief Three research

 

Colours: red, pink, purple and yellow - aimed at a predominantly female audience.

Call to action: 'WIN!', page numbers next to questions -intrigues people to read the stories.

Picture in the middle irrelevant to any of the articles - all photos next to articles are home photos but the middle is a studio taken photo of a stereotypically pretty girl (blue eyes, blonde hair, tanned, which teeth).

Rectangles with 'important' text in them - Yellow with red text to attract attention.

Preferred audience: women, middle aged (29-50).

Colours: Pink, orange and white. Establishes a clear branding which appeals more to women.

Rectangles with important information in them.

Call to action: '20% off figleaves lingerie' 'win a pram set worth £376' - appeals to the audience of 20-30 year old women and motivates them to buy it to get a discount on things they may wear or win things they may need.

Sans serif font.

Pram set links to story on celebrity mums.

Pictures relevant to the article.

Preferred audience: women aged 23-40

Photo of model which doesn't link to articles and then photos of women which are unprofessionally taken/home photos which link to the articles.

Preferred audience of middle aged women

Call to action; '24 puzzles with prizes!' '£1,000s to be won!'

Audience segments:

16-18: